Services

MarketLift services and solutions include:

• Advertising/Promotions
• Business Plans
• Budget Management
• Competitive Analysis
• CRM Strategy
• Direct Mail/E-Mail Campaigns
• Growth Strategy
• Market Research
• Marketing ROI
• New Product Launch
• Public Relations
• Sales Channel Development
• Sales Plans
• Special Projects
• Strategic Marketing Planning
• Target Marketing
• Trade Events

Advertising/Promotions

Knowing where to advertise can be just as challenging as developing the right campaign with the right message.  At MarketLift, you can expect solutions for the right mix, location, message and which tools you need to get the job done with the results you expect.  We will work with you to develop a customized media plan that meets all your objectives including placement if you prefer.  Additional creative talent and resources are always available when and if we need them so overhead expenses are minimized. [Return to the Top]

Business Plans

MarketLift can help you effectively launch your new product or service with a thoroughly developed business plan. We will work with you to build the business case and clarify the mission, strategy, and objectives for your new product or service. In addition, we can develop competitive analyses, revenue projections, and an integrated marketing plan that will quickly come together as your road map for a successful new product or service launch. [Return to the Top]

Budget Management

One thing we know is that business is never constant and we always get unexpected peaks and valleys that can affect the flow of marketing and business development activities. MarketLift is experienced at adjusting budgets mid stream as well as looking for any and all low cost alternatives to save you money. [Return to the Top]

Competitive Analysis

Competitive intelligence is a necessity and a moving target because it's always changing. New players jump in, others merge or get bought out, so staying informed may require more emphasis than sales representative's input at the annual sales meeting. There are a couple of other critical reasons to have MarketLift provide a competitive analysis. First and most important is your need to differentiate your business from the competition and to consistently set yourself apart from the others. Second, you need to know your position status in the market place compared to your competitors. This includes product/service intelligence, pricing, customer perception, and brand recognition. MarketLift is ready to research your competition and provide a complete analysis with market share estimates and market surveys that will keep you on top of your competition. [Return to the Top]

CRM Strategy

Customer Relationship Management (CRM) tools are numerous but what will work best for your company? MarketLift has experience with three different major CRM system selections and implementations over the last ten years and can help you evaluate and choose the right tool for your business. In addition, we can assess your CRM processes to ensure efficiencies and maximize the sales and marketing functionality. [Return to the Top]

Direct Mail/E-Mail Campaigns

A targeted message, accurate mailing lists, tracking measures, sales follow-up and catchy presentation are all crucial to a successful direct mail campaign. MarketLift can effectively integrate direct mail into your marketing plan to compliment an overall campaign, communicate with customers or create qualified leads. [Return to the Top]

Growth Strategy

A growth strategy is a “Big Picture” look at how you want to expand your business. The growth strategy encompasses channels for business development planning, sales strategy, and an integrated marketing plan. We at MarketLift are passionate about growing the business aviation industry and expanding your company through: Business Development, Sales, and Marketing--so let's get started on your growth plan today. [Return to the Top]

Market Research

Market Research is a viable component to the success of your business and can include information about your customers, competitors, and the market as a whole.  Simple voice of the customer surveys can be most insightful with almost instantaneous feedback on critical issues with on-line tools that we can provide.  Market surveys can quickly identify what is going on in the market, what are the trends, and how you stack up against the competition.   Then the analysis of the data collected can help identify potential new products and services for your clients keeping you a step ahead of the rest of the market. [Return to the Top] 

Marketing ROI Measures

Sometimes it seems like executing a marketing plan is all about spending money. But if the right measures are put in place with realistic goals and expectations, marketing and sales initiatives can be tracked for their return on investment (ROI). MarketLift insists on these measures so we can learn from our mistakes and capitalize on what works! [Return to the Top]

New Product Launch

Public Relations

Public Relations can be a powerful tool to increase visibility and attract new business. MarketLift can create a custom PR plan that includes Press Releases, Press Conferences, Trade Articles, and Media Relations.   We will integrate a PR plan with your overall marketing plan so you can take advantage of industry opportunities and create your own communication channels. [Return to the Top]

Sales Channel Development

Finding innovative ways to distribute or sell your product or service can be essential to increasing your market share. Strategic marketing agreements with key industry partners may be an effective way to add additional channels to your sales pipeline. MarketLift will work with you to find these industry relationships that will create valuable channels of leads and revenue to impact your bottom line. [Return to the Top]

Strategic Sales Plans

Not all regions in your sales plans are created equal. You have tried to make the sales territories fair when it comes to revenue potential but should you be marketing to them all in the same way? Specific target marketing strategies by region may be a more effective way to reaching your income goals. MarketLift can help you by researching your sales potential by regions of the USA or worldwide. We can provide tactics and marketing approaches that make more sense regionally so you can capture more market share. [Return to the Top]

Special Projects

On-demand sales and marketing project support is also available by project scope or on a retainer basis. [Return to the Top]

Strategic Marketing Planning

Plans to grow your business have to be integrated into the overall marketing plan. Taking your business vision and strategy to position and expand sales is the foundation for the marketing plan that MarketLift creates. Putting all the pieces together to customize a plan that fits your budget and brings results is what we are all about. [Return to the Top]

Target Market Planning

Tired of the shot gun approach to sales and feel like your sales staff is wasting time going after the wrong prospects? Target marketing can be a solution to eroded sales results. Zero in on targets that match up with your value proposition and make your sales efforts more productive. MarketLift's experience with market segmentation, research, and sales strategy will create the most effective target marketing plan for your business. [Return to the Top]

Trade Show Event Planning and Execution

A well planned trade show can be a productive lead source generator and sales platform but it is not an easy task. We all know that there is a substantial investment to exhibiting at a trade show so why not prepare and plan effectively to get the most return on that investment? MarketLift has more than 15 years experience with trade show planning and executing, including new custom designed booth acquisitions, big ticket sweepstakes give-aways and pre/post show touch points. You can be rest assured that when trade show exhibiting is part of your marketing plan then we will make it worth your while.

You can make your next trade show the most profitable one ever but it will take planning, attention to detail, sales team cooperation and some good measures in place before you start. Trade show planning to include an effective targeted sales plan is MarketLift's expertise. Pre-show touch points and post show follow up along with a pre-identified Top 10-20 hot prospect closure plan will get your ROI kicked off for the next industry trade show. Call us to create a special NBAA 2007 plan today. [Return to the Top]